1. Interpretations


The words of which the initial letter is capitalised have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

GMF refers to GreyMatter & Finch (Pty) Ltd, 98 Dorp Street, Stellenbosch, 7600.

Cookies are small files that are placed on Your computer, mobile Device or any other Device by a website, containing the details of Your browsing history on that website among its many uses.

Country refers to the Republic of South Africa.

Diagnostic Data refers to data that is shared with Google about what is and what isn’t working on Your hardware and software.

Device means any Device that can access the Service such as a computer, a mobile phone or a digital tablet.

Personal Data is any information that relates to an identified or identifiable individual.

Service refers to the Website.

Service Provider refers to third-party companies or individuals employed by GMF to facilitate the Service, to provide the Service on behalf of GMF, to perform services related to the Service or to assist GMF in analysing how the Service is used.

Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

Website refers to GreymatterFinch, accessible from https://www.greymatterfinch.com.

You means the individual accessing or using the Service, or GMF, or any other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

This Privacy Policy describes GMF policies and procedures on the collection, use and disclosure of Your information when You use the Service. GMF uses Your Personal Data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

2. Collecting and using your Personal Data

Type of data collected

Usage data

Usage Data is collected automatically when using the Service.

Usage Data may include Diagnostic Data such as Your Device’s Internet Protocol address (i.e. IP address), browser type, browser version, the pages of Our Service that You visit, the time and date of Your visit, the time spent on those pages, unique Device identifiers and other.

When You access the Service by or through a mobile Device, GMF may collect certain Diagnostic Data automatically, including, but not limited to, the type of mobile Device You use, Your mobile Device’s unique ID, the IP address of Your mobile Device, Your mobile operating system, the type of mobile Internet browser You use, unique Device identifiers, etc.

Type of data collected Description Purpose of Collection
Device IP Address This is your individual Device/machine’s unique identifier This assists to determine potentially where in the world you are browsing Our Service from. It also determines if you are a returning user.
Browser Type/Version This is how you view Our Service, whether through Chrome, Firefox, IE or Safari and the version number. Optimising Our Service for all browsers but especially focusing on functionality for the most widely used.
Pages visited Each time your machine/Device visits a page this is recorded. Ensuring that Our Service meets the needs of the User.

Tracking technology and Cookies

GMF use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyse Our Service. For more information about the Cookies GMF uses and Your choices regarding Cookies, please visit Our Cookie policy.

2.1 Use of your Personal Data

GMF may use Personal Data for the following purposes:

  • To provide and maintain Our Service, including to monitor the usage of Our Service.
  • For other purposes: GMF may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of GMF promotional campaigns and to evaluate and improve Our Service, products, services, marketing and your experience.

GMF may share Your personal information in the following situations:

  • With Service Providers: GMF may share Your personal information with Service Providers, like Google Analytics to monitor and analyse the use of Our Service, to contact You.
  • With Your consent: GMF may disclose Your personal information with Your consent for any other purpose, expressed in detail when you accept those explicit terms and conditions.

2.2 Retention of your Personal Data

GMF will retain Your Personal Data only for as long as is deemed necessary for the purposes set out in this Privacy Policy. GMF will retain and use Your Personal Data to the extent necessary to comply with Our legal obligations.

2.3 Transfer of your Personal Data

Your information, made up of non-identifiable Personal Data or Usage Data, is processed by third-party Service Providers in places where the parties are located. It means that this information may be transferred to – and maintained on – computers located outside of Your, province, Country or other governmental jurisdiction where the data protection laws may differ from those in Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

GMF will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and that no transfer of Your Personal Data will take place to an organisation or a Country unless there are adequate controls in place including the security of Your data and other personal information.

2.4 Disclosure of your Personal Data

Legal requirements

GMF may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with its legal obligation
  • Protect and defend the rights or property of GMF
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect against legal liability

Security of your Personal Data

The security of Your Personal Data is important to GMF, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While GMF strives to use commercially acceptable means to protect Your Personal Data, GMF cannot guarantee its absolute security.

2.5 Detailed information on the processing of your Personal Data

The Service Provider that GMF uses is Google Analytics (see below), who may have access to Your Personal Data. These third-party vendors collect, store, use, process and transfer information about Your activity on Our Service in accordance with their Privacy Policies.


GMF may use third-party Service Providers to monitor and analyse the use of the GMF Service.

Google Analytics

  • Google Analytics is a service, offered by Google, that tracks and reports website interaction. Google uses the data collected to track and monitor the use of Our Service. This data is shared with other Google services. Google may use the collected data to contextualise and personalise content and banners which You may see when You visit other websites that also use Google Analytics.
  • You can opt-out of having made Your activity on the service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity.
  • For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy.

3. Children’s privacy

Our Service does not collect personally identifiable information from anyone, including children under the age of 18.

4. Links to other websites

Our Service may contain links to other websites that are not operated by GMF. If You click on a third-party link, You will be directed to that third party’s site. GMF strongly advises You to review the Privacy Policy of every site You visit.

GMF does not have any control over or assume any responsibility for the content, privacy policies or practices of any third-party sites or services.

5. Changes to this privacy policy

GMF may update GMF Privacy Policy from time to time. GMF will notify You of any changes by posting the new Privacy Policy on this page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact GMF

If You have any questions about this Privacy Policy, You can contact GMF via email at privacy@greymatterfinch.com.